Field notes

Field notes on AI fashion imagery.

Practical writing on the economics, data and craft of turning flat product shots into photoreal on-model imagery — for the teams who actually ship the catalog.

How to shoot a full collection in a weekend

Featured

Guides

How to shoot a full collection in a weekend

A 120-piece drop, photographed on models and ready for the PDP by Monday. The three-day playbook for treating a weekend like a production line.

Clara Voss

June 25, 2026·6 min read

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Product

Directing AI models: pose, gaze and backdrop

Generation takes seconds; direction is the craft. How to use pose, gaze and backdrop to make an AI on-model image look like your brand shot it.

Ayşe Demir

May 7, 2026·7 min read

Case studies

On-model vs flat-lay: the conversion data

Same product, same traffic, same price — only the image changed. What happened to conversion when stores swapped flat-lay for on-model, and how to test it yourself.

Ravi Menon

March 19, 2026·8 min read

Guides

The real cost of a fashion photoshoot in 2026

The day rate is the smallest part of the bill. Here's the true, all-in cost of an on-model image in 2026 — and what changes when the shoot disappears.

Deniz Yıldız

January 14, 2026·7 min read

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