Atelier 21
The fine-jewelry and watch house produced on-wrist and on-model imagery for twelve regional campaigns from a single packshot — and grew add-to-cart by 31%.
Atelier 21 is a fine-jewelry and watch house that launches across twelve regional markets. Jewelry is punishing to photograph: rings and watches need hand models, macro lighting and a stylist, and every market wants imagery that reflects its own customers.
Booking hand and wrist models for each launch, in each region, was slow and expensive — and licensing those images carried ongoing model releases.
Atelier 21 moved launch imagery to Piktor:
The approach shipped across all twelve markets on the same launch day.
“Jewelry never photographed easily. Now one packshot becomes a wrist shot for every market we sell in — and we own all of it.”
On-model imagery is now Atelier 21's default for every launch — and every market gets its own campaign on day one.